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Mohamed Dahlan
Commercial Strategy · Steel & Building Materials · KSA

Building Markets,
Leading People.

20+ years driving commercial strategy across Saudi Arabia's steel, building materials, and industrial sectors. 600+ professionals led nationally.

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20+
Years
600+
Staff Led
59
Branches
7
Regions
Scroll
Mohamed Dahlan
Current Role
National Sales Manager
Al Rajhi Endowments
About

A commercial leader who builds, not just manages.

I've spent two decades in Saudi Arabia's most demanding industrial sectors — not in boardrooms, but on the ground, building sales organizations and turning complex markets into consistent growth.

Currently National Sales Manager at Al Rajhi Endowments Co. for Industry and Trade, I oversee 59 branches across 7 KSA regions, leading 600+ professionals with full P&L responsibility.

MSc from Husson University (USA). Built CRM/ERP systems serving 198 users and 90,000+ customer accounts.

📊
National Sales Strategy & P&L
🏗️
Steel & Building Materials
👥
600+ Team Leadership
🔄
Procurement & Inventory
💻
CRM / ERP Development
🌐
B2B & B2C Channel Management
dahlan.ksa@gmail.com LinkedIn WhatsApp
What I Do

Six disciplines.
One integrated vision.

01
🎯
Commercial Strategy
Full P&L accountability across multi-product, multi-region operations. Go-to-market strategies balancing short-term revenue with long-term margin.
02
👥
Sales Leadership
Building and motivating national sales forces of 600+ professionals. Incentive design, performance frameworks, and regional structures.
03
🔗
Procurement & Supply Chain
Strategic sourcing for HADEED rebar, structural steel, timber, and insulation. Inventory health analysis and vendor negotiations.
04
💻
CRM & ERP Systems
Firebase-backed CRM for 198 users across 59 branches, with dual-approval workflows and real-time analytics.
05
📦
Inventory Management
Multi-SKU optimization across 59+ branches. ABC analysis, slow-moving stock strategies, and Kingdom-wide procurement planning.
06
🤝
B2B Key Accounts
SAR 10M+ institutional deals with NADEC, Watania Agriculture, Nada Packaging, and Vision 2030 project contractors.
Career History

20 years.
Eight companies.
One consistent result.

◆
2024 – Present
National Sales Manager
Al Rajhi Endowments Co. for Industry & Trade
Leading national sales operations across 59 branches in 7 KSA regions with full P&L responsibility. Managing 600+ professionals including 6 regional supervisors and 200+ sales representatives. Overseeing steel, timber, insulation, and building materials portfolio across 18 brands.
600+ Staff59 Branches7 Regions18 BrandsP&L
◆
Oct 2023 – Jan 2024
National Sales & Marketing Manager
AlRashed Building Materials Co. — KSA
Led national sales and marketing for a leading building materials company in Saudi Arabia. Developed and executed sales strategy, managed the national sales team, and oversaw KSA-wide distribution operations.
Building MaterialsNational SalesKSA
◆
Mar 2023 – Oct 2023
Sales & Marketing Director
Muadinoon Mining Co. — KSA
Directed sales and marketing for a mining company specializing in industrial minerals including silica. Managed B2B customer relationships and developed commercial strategy for industrial mineral products in the KSA market.
MiningSilicaIndustrial MineralsB2BKSA
◆
Feb 2020 – Feb 2022
Vice President of Sales, Marketing & Logistics
Al Rajhi Industrial Group — Group of Companies
Full P&L responsibility across 9 manufacturing subsidiaries: (1) Rajhi Plastic Factory, (2) Rajhi Foam Factory, (3) National Polyester Fiber Company, (4) Rajhi Trading & Industry (Wood), (5) Gulf Paper Company for Jumbo Roll & Converting, (6) Afnan Water Company, (7) Sandwich Panels Factory, (8) Interlocks & Tiles, (9) Block Factory.
VP Level9 SubsidiariesPlasticsFoamPaperWoodWater
◆
Sep 2018 – Sep 2019
Marketing Manager
Rajhi Steel — KSA
Marketing and strategy planning and execution across all Rajhi Steel subsidiaries: Rajhi Steel, Saudi Benaa, Alyamama Gypsum, and Watani Gypsum.
SteelGypsumMarketing StrategySaudi Benaa
◆
Aug 2014 – Sep 2018
Sales Manager
Rajhi Steel / Saudi Benaa Co. — KSA
Managed steel sales across two sectors: (1) Retail Sales and (2) Project Sales. Products: steel rebar and commercial steel. Companies: Rajhi Steel and Saudi Benaa Co.
Steel RebarCommercial SteelRetail SalesProject Sales
◆
Mar 2012 – Aug 2014
Country Manager (GM)
Integrated Strategy for HR & IT Solutions — KSA
Country-level P&L for a company specialized in distribution and implementation of HRMS leading solutions across KSA.
Country ManagerGMHRMSIT Solutions
◆
Jul 2006 – Jan 2012
Sales Manager — Regional / Marketing Manager
Masdar Technical Supplies — Hardware & Construction Material · KSA & GCC
Led regional sales for a leading company supplying hardware and construction material (fasteners and fixings) to GCC projects and retail. Managed key accounts, established marketing strategy across KSA and GCC. Involved in M&A strategy.
HardwareConstructionFastenersGCCM&A
◆
Oct 2002 – May 2006
Product Manager / Sales & Marketing Manager
Abdullah Shamsan Industrial Group Co. Ltd — KSA
Responsible for development and performance of all sales and direct marketing activities. Oversaw product development, in-market sales planning (promotions, pricing, annual budget), brand strategy, and high-level negotiations to secure new clients.
Product ManagementSalesMarketingIndustrialKSA
Industry Focus

Deep expertise across
KSA's core industries.

🔩
Steel & Rebar
HADEED, Rajhi Steel. Rebar, hollow sections, structural steel pricing and procurement.
🏗️
Building Materials
Insulation, hordi blocks, timber, and construction materials across 59-branch national distribution.
🪵
Timber & Wood
Import sourcing including Korindo Indonesian partnership. Sawmill strategy and value-added timber.
⛏️
Mining & Industrial
VP-level experience across 8 industrial subsidiaries under Al Rajhi Industrial Group.
Results

Numbers that
speak for themselves.

600+
Professionals Led Nationally
Sales and support staff across 7 KSA regions and 59 branch locations.
SAR 10M+
Single B2B Deal Value
Institutional deals with Watania Agriculture, NADEC, Nada Packaging, and major KSA clients.
18
Brands Under One Dashboard
Unified brand management across steel, building materials, timber, and industrial products.
90K+
Customer Database Built
CRM managing 90,560+ records with full analytics, GP% tracking, multi-branch filtering.
8
Subsidiaries at VP Level
Full P&L responsibility across Al Rajhi Industrial Group's 8 manufacturing subsidiaries.
20+
Years in KSA Industrial Sector
Continuous career progression across sector-leading companies from 2002 to present.
Education

Academic foundation.

🎓
Master of Science (MSc)
Husson University — United States
Graduate-level business and management studies.
📚
Bachelor of Science (BSc)
Applied Science University — Amman, Jordan
Bachelor of Science in Audiology from Applied Science University, Amman, Jordan.
Let's Talk

Built on results.
Driven by excellence.

Two decades building Saudi Arabia's most complex commercial operations. If you'd like to explore how my expertise can drive results for your organization — let's connect.

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✉️ dahlan.ksa@gmail.com 📱 +966 54 000 0329 📍 Riyadh, Saudi Arabia 🔗 linkedin.com/in/mohamed-d-5957832b
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